We challenge brands to venture beyond the ordinary by encouraging them to consider key differentiators and how they can stand out in an oversaturated market. Through ongoing exploration and iteration, we help brands better align customer experience with their vision by appealing to the senses through design and story.
Services & Capabilities
Brand Strategy
- Discovery
- Brand Audit
- Competitive Analysis
- Market Research
- Brand Architecture
- Positioning
- Vision & Misson
Brand Identity
- Brand Development
- Rebranding
- Naming
- Brand Messaging
- Logo Design
- Identity Systems
- Brand Identity Guidelines
- Icon Design
Graphic Design
- Brand Collateral
- Packaging
- Print & Digital Design
- Layout Design
- Merchandise Design
- Signage & Information Systems
Learn about our process
Specialists, Not Generalists
We are brand guides, not another full-service agency.
Backcountry operates as a collaborative brand studio that assembles specialized teams to meet the needs of each project. This allows each project to have a team of experts rather than generalists.
Additionally, we are part of a global community of marketing experts called Communo. Having access to this vetted group enables us to quickly scale our services to meet clients’ evolving needs. This operating model provides inroads to all the resources of a large-scale agency, at a fraction of the cost and typical red tape.
Jon Allison RGD
Brand Guide
Jon is an award-winning designer, founder and Creative Director of Backcountry, where he helps brands stand out through strategic positioning and memorable identity systems. In 2015, he received the RGD designation for integrity, professionalism, quality and competence from the Association of Registered Graphic Designers.
Over 14 years Jon has 22 professional awards and 10 appearances in industry publications.
Collaborative Partners
Kathleen Vollebregt
Strategy & Research
Rob Howard
Strategy & Audience Engagement
Dave Rossborough
Digital Marketing
Aryn Kalson-Sperandio
Copywriting
Mike Wing
Product Photography
Braden Dragomir
Brand Filmmaking
Recognition
Working with remarkable clients is the most rewarding part of what we do. However, it is also encouraging to receive recognition from others.