A brand built around teamwork
TeamUp was looking for a memorable mark to represent their mission to see communities thrive through partnerships. We helped to clarify their direction and establish a cohesive identity system. Creating a simple mark that clearly communicated the brand’s essence of teamwork was of utmost importance.
TeamUp is a non-profit organization with the goal to partner, collaborate, and come alongside local organizations. They utilize sports either as a catalyst for the beginning of sustainable impact, or as a component of a long term community development strategy. Their common goal is to provide opportunities for youth and others in the community to belong, and to assist in the transformation of individuals, families, and communities. They play an assisting role using the tool of sport to enhance the strategies and programs that are already impacting so many lives in the communities.
Strategy // Visual Identity // Design