An effective logo is a visual connection between the brand’s vision and the customer’s perception.
Some see a logo as a necessary evil, but it can become a mark to rally around and a highly visible point of connection with customers when done correctly. We believe a logo should convey the brand’s story using simple elements that transcend language.
We apply six core principles when creating a logo: simplicity, distinctiveness, relevancy, endurability, memorability and adaptability.
We are grateful to have received the following awards for many of the logos we have designed.
