Kemwood Floors is a hardwood flooring manufacturer who is advancing the industry by merging fine craftsmanship with new digital technology. Their new technology enables them to achieve complete colour customization with consistent accuracy.
With this technological advancement, they recognized their brand identity was failing to communicate the premium quality of their product. Kemwood Floors partnered with Backcountry to redesign the logo and establish the foundation of their brand identity to reflect the quality of their product and their new innovative technology.
We designed their new logo to capture the traditional charm of hardwood flooring and the modern craftsmanship that Kemwood Floors brings to the market with state-of-the-art technology. The old logo was literal and generic. The new logo is simple and distinct. The wordmark is based on old-world typography with modern charm to represent the advancement of new technology without compromising the quality and appeal of traditional hardwood.