Graphite Bible Camp needed a brand refresh that included a clear concise message, a unified visual identity and a unified mission among staff and counsellors. The new strategy builds off of the founding vision by refocusing the brand to provide more clarity and a stronger foundation for Graphite Bible Camp’s ministry. The new logo serves as a reminder of the refined mission and story that was developed as part of the brand strategy. It represents the mission of the camp through a deeply symbolic campfire and embodies the spirit of family, adventure and the outdoors. It was also very important to keep the entire name of “Graphite Bible Camp” in the logo without removing or reducing the size of “Bible Camp.”
The Challenge
Services
Brand Strategy // Logo Design // Identity Design // Launch Collateral
Brand Strategy
The Founding Vision
To see all children in the Bancroft area experience summer camp no matter what they can afford financially.
Established in 1960 by Doug Robinson.
Core Messaging
- Christ is the focus, the centre of everything.
- From head to heart. Demonstrating what we teach.
- Be real, be authentic.
Primary Themes
Spiritual
Head (knowledge), heart (salvation), hands (serving)
Social
Friendship, team building, personal growth
Physical
Sports, activities, adventure, outdoors
A Unified Mission
Cultivating minister of the gospel. Communicating the message of the gospel.
Brand Identity
