The objective was to develop a region-wide brand and positioning strategy that unifies the four municipalities under one umbrella and provides clarity around the entity that is Frontenac, including the geography and characteristics.
The brand will comprise of the four member municipalities and support the Economic Development Charter for Frontenac including the support of three key themes: Trips & Trails, Local Food & Beverage, Recreational Lifestyle.
Brand Strategy // Logo Design // Identity Design
Design Firm: RedTrain
Creative Director: Jon Allison
Brand Strategist: Kathleen Vollebregt, Avenue Strategy
Logo & Identity Design: Jon Allison