Conserving Canada’s Wetlands

spearhead-ducks-unlimited

Spearhead's Fastest Growing Beer

Spearhead Brewing Company is proud to mark a new partnership with Ducks Unlimited Canada by introducing its new Decoy Lager. For every six-pack of 355-ml cans that you buy, Spearhead will donate $1 is donated to Wetlands Conservation.

We worked with Spearhead and Ducks Unlimited Canada to design new packaging that would resonate with both rural and urban hunters. In addition to an improved layout, we carefully crafted a custom camouflage pattern inspired by old school duck camo while incorporating several duck decoys. The camouflage is designed as a modular system that can be adapted to any application and built around the primary graphic, the silhouette of a duck decoy.

Services

Packaging Design

Results

Decoy Lager has quickly grown on a national scale. It is the fastest growing beer in the history of Spearhead. It had a signed deal with Manitoba within a month of launching in Ontario.

Decoy Lager

Spearhead’s Decoy Lager is light on alcohol and colour, but not on taste. The aroma and taste exhibit malty sweetness with a clean, fast finish on the palate.

Ducks Unlimited Canada

Ducks Unlimited Canada conserve, restore and manage wetlands and grasslands to benefit waterfowl, wildlife and people. They keep the water in our lakes and rivers clean as well as protecting our communities from the effects of flood and drought. The wetlands they save aren’t just for ducks; they’re for all of us.

decoy-wingman-1
decoy-camouflage
decoy-banner
Decoy-Can-Animation
decoy-camo-spearhead
decoy-wingman-duckcalls
decoy-shirts
decoy-6pack-1
decoy-image-ducks-1
decoy-image-ducks-2
decoy-image-ducks-3
decoy-image-ducks-4
decoy-spread-2
decoy-can-compare

Coverage on Global News Morning Kingston

Project Credits

Creative Direction: Jon Allison
Design: Jon Allison
Photography: Mike Wing