Our brand development process is designed to help you venture beyond ordinary to stand out in the market. Each phase has a specific goal and is an important step to building a brand that will thrive.

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Discovery

Understand the landscape

We need to understand the current state of your brand before we can chart a proper path forward. This is where we get to know you and your brand. We take a close look at your competitive landscape and target audience to provide clarity around the issues and opportunities surrounding your brand.

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Strategy

Establish a direction

We define your north star, what makes you different, why it matters, and who will care. This phase is about creating a strong foundation. It all culminates in a strategic brand compass that will lead you forward with clarity and purpose. Once approved, it will be used to guide the creation of your brand identity.

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Identity

Stand out from the pack

We create a memorable identity with a distinct look, feel and voice for your brand. This part of the process brings your strategy to life. Your identity is what distinguishes you from competitors and connects with customers by telling a story through verbal and visual cues. It’s the first impression and continued point of identification for your brand.

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Application

Deliver an experience

We implement the new identity in impactful ways across various touchpoints based on what will most effectively engage your audience. From social media and web presence to packaging to entering your store—each touchpoint is an opportunity to influence and craft the customer’s experience of your brand.

Case Studies

What Our Clients Say

To grow our audience, we needed to stand out. So we invested in our brand strategy, website, and SEO. One of the best outcomes was our brand strategy, and especially the brand design done by Backcountry. It has given us a lot of confidence and direction when creating content and helped grow our audience a lot in the last year.

Matthew BaileyMust Do Canada

When starting my business, I had tons of ideas in my head but was unsure of where to start and how to implement them. Backcountry makes the process easy, and they ask all the right questions. Jon is a great listener and really cares about the bigger picture! Since implementing the new strategy and identity, we’ve had a lot more engagement with our brand.

Kiley FiddisHeadwind Yoga

Backcountry helped me put my finger on exactly what I needed. Way more than pretty colours and nice words, they helped me focus and refine my brand.

Dave WilderLantern Wealth

We were struggling to find a strong visual identity and Backcountry created a brand that fit our purpose perfectly. Very satisfied with the quality and creativity of their work. Highly recommend.

Luke RudmikInnerMe

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