But we’re not just another full-service agency. Our collaborative team of specialists build robust identity systems that provide visual consistency and flexibility to fuel recognition and amplify differentiation.
We Are Brand Guides
Adventure is a bold, exciting and sometimes daring undertaking. The same can be said for building a brand’s identity. It takes experience, planning and a keen sense of direction to create lasting identities that survive out in the real world.
Backcountry’s experienced guides supply brands with the strategy and tools to build a memorable identity, because your brand’s survival is based on how it lives in the real world and holds up with each customer experience.
After the adventure, we leave brands with their very own survival guide. It’s designed to ensure you can maintain brand consistency across multiple touchpoints, long after we’re gone.
The great outdoors offers limitless exploration, yet so many favour the comfort of subdivisions and highways. Adventure is sometimes uncertain, but it is always rewarding. The adventurer’s spirit has influenced both Backcountry’s aesthetic and approach, and for those who desire something greater than the branding equivalent of subdivisions, our guides will help you navigate the road less travelled while building a meaningful and memorable identity.
Our Core Values
We believe in the unending exploration of the next great idea.
We believe there should be a reasoning behind every decision. Design is not random, but always purposeful.
We believe the journey impacts the results. There are no shortcuts.
We believe great work comes from skilled specialists, not generalists, and that collaborative teams produce the most effective results.
The Backcountry Guides
Backcountry operates as a collaborative branding studio. Founder & Creative Director, Jon Allison, assembles the teams and ensures his Guides have the necessary provisions to make each project a success. This model keeps us nimble and effective.
Jon Allison RGD
Founder & Creative Director
As the only full-time member of Backcountry, I choose to keep things simple, because this strategy gives me the ability to apply only the best resources to the task at hand.
I am an award-winning designer and an outdoor enthusiast, and my approach to design is undoubtedly influenced by the great Canadian landscape. Just as the perfect sunrise can transcend language, so too can smart design when it is the right choice, for the right audience.
Brand Strategist & Researcher
Brand Strategist & Audience Engagement Engineer
Copywriter & Content Strategist
Storyteller & Film Director
Backcountry is part of a global community of marketing experts called Communo. Having access to this vetted group enables us to quickly scale our services to meet clients’ evolving needs. The Communo operating model provides inroads to all the resources of a large-scale agency, at a fraction of the cost and typical red tape.
Working with remarkable clients is the most rewarding part of what we do. However, it is also encouraging to receive recognition from others.