At Backcountry, we guide small businesses through a brand development process that will differentiate your brand and grow your business.

But we’re not just another full-service agency. Our highly specialized guides provide clear direction to effectively position your brand for growth and build robust identity systems that stand out and persist in the mind of customers.

We Are Brand Guides

Backcountry operates as a collaborative brand studio that assembles specialized teams to meet the needs of each project. This allows each project to have a team of experts rather than generalists.

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Jon Allison RGD

Lead Brand Guide

As the only full-time member of Backcountry, I choose to keep things simple, because this strategy gives me the ability to apply only the best resources to the task at hand.

I am an award-winning designer and an outdoor enthusiast, and my approach to design is undoubtedly influenced by the great Canadian landscape. Just as the perfect sunrise can transcend language, so too can smart design when it is the right choice, for the right audience.

Guides We Collaborate With

Kathleen Vollebregt

Strategy & Research

Rob Howard

Strategy & Audience Engagement

Dave Rossborough

Digital Marketing

Aryn Kalson-Sperandio

Copywriting

Mike Wing

Product Photography

Braden Dragomir

Brand Filmmaking

Start Your Adventure

Communo

Backcountry is part of a global community of marketing experts called Communo. Having access to this vetted group enables us to quickly scale our services to meet clients’ evolving needs. The Communo operating model provides inroads to all the resources of a large-scale agency, at a fraction of the cost and typical red tape.

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Recognition

Working with remarkable clients is the most rewarding part of what we do. However, it is also encouraging to receive recognition from others.

Awards

2021
Logo Wave Awards International, Wave 13: 5th Place
2020
Marketing Canada Awards, Single Publication: Frontenac County Ambassador Handbook
2020
LogoLounge Book 12: The Mother Ride
2019
Logo Wave Awards International, Wave 10: 3rd Place
2019
Marketing Canada Awards, Event: Open Farms in Frontenac
2019
LogoLounge Book 11: Backcountry
2019
LogoLounge Book 11: Fairmount Home
2019
LogoLounge Book 11: Graphite Bible Camp
2019
LogoLounge Book 11: Oak Ridge Hunt Camp
2018
Applied Arts Community Awards, Logo Design: Settlers Cider Co.
2018
Applied Arts Community Awards, Print Design: Frontenac Greeting Card
2017
LogoLounge Book 10: Youth Diversion
2017
LogoLounge Book 10: Bloom
2017
Applied Arts Community Awards, Brand Identity: Frontenac County
2016
Marketing Canada Awards, Best Brand Identity: Frontenac County

Publications

2020
LogoLounge Vol.12
2019
Logo Inspirations, Curated Logo Design
2019
World Packaging Design (ft. Decoy Lager)
2019
World Packaging Design (ft. Hawaiian Style Pale Ale)
2019
LogoLounge Vol.11
2018
Applied Arts Magazine, Fall Issue
2018
Logo Inspirations, Curated Logo Design
2017
LogoLounge Vol.10
2017
Applied Arts Magazine, Spring Issue
2016
The Canadian Design Resource
2011
Behance, AIGA Gallery