But we’re not just another full-service agency. Our highly specialized guides provide clear direction to effectively position your brand for growth and build robust identity systems that stand out and persist in the mind of customers.
We Are Brand Guides
Backcountry operates as a collaborative brand studio that assembles specialized teams to meet the needs of each project. This allows each project to have a team of experts rather than generalists.
Jon Allison RGD
Lead Brand Guide
As the only full-time member of Backcountry, I choose to keep things simple, because this strategy gives me the ability to apply only the best resources to the task at hand.
I am an award-winning designer and an outdoor enthusiast, and my approach to design is undoubtedly influenced by the great Canadian landscape. Just as the perfect sunrise can transcend language, so too can smart design when it is the right choice, for the right audience.
Guides We Collaborate With
Strategy & Research
Strategy & Audience Engagement
Backcountry is part of a global community of marketing experts called Communo. Having access to this vetted group enables us to quickly scale our services to meet clients’ evolving needs. The Communo operating model provides inroads to all the resources of a large-scale agency, at a fraction of the cost and typical red tape.
Working with remarkable clients is the most rewarding part of what we do. However, it is also encouraging to receive recognition from others.