Backcountry takes brands on bold adventures to clarify their direction, shape their story and strengthen their identity.

Our Work

The new Frontenac brand has been a rallying cry for the community. It has brought an identity to our region that is helping to instil pride and a sense of place for residents and businesses. The brand is a true reflection of beauty and heritage that is Frontenac.

Kelly PenderCOA, Frontenac County

I've admired Jon's work for a long time and recently had the opportunity to hire his Brand Identity services for a startup project for my business. I could not be happier with the process and results. Jon has a knack to develop visual identities that are flexible, memorable and professional. I highly recommend Jon.

Kurtis AlbersBrand Strategist, Kickoff Communications

Jon truly took the time to understand the vision of our store along with understanding the industry. We were impressed with the quality of the design work and even more impressed with the detail provided in the logo and design usage. As a result of Jon’s work Revolution is now set-up to expand its brand to a broader geography.

Michael AdamcryckOwner, Revolution Skateboard Shop

Jon is talented. We have worked on a number of branding projects together and he nailed it every time. It was a pleasure to watch him take hold of every insight and build a meaningful, relevant and creative identity for our clients.

Kathleen VollebregtFounder, Avenue Strategy

I highly recommend Jon for any branding work you need. He is highly professional and truly listens to you. My customers continually remark on how eye-catching my logo is and how cohesive my brand image is.

Audrey BrownFounder, CocoaBistro

The brand identity and its implementation have become a platform for collaboration for us with Frontenac businesses and community partners. It has fostered connections that we previously not thought of, and I think we are just starting to see where this flexible, community-owned approach can go.

Richard AllenManager of EcDev, Frontenac County

We are so pleased with Jon Allison! He is amazing to work with and his work is very impressive. We feel blessed to have had the opportunity to have Jon be a part of our journey. We are so thrilled with our branding.

Michelle McCaughertyManager, Spread the Love